We are Flash Cover!

For over 20 years on the market, we have been in constant growth and we’ve built a solid trajectory manufacturing modern and high standard Soft Roll up Covers for domestic and imported pickup trucks. We operate worldwide, in 24 countries across all the 5 continents, we are the national leader in the Soft Roll up Cover branch supplying  storekeepers, distributors and exportation with our products in addition to supplying the main assemblers in the market. It is a story about gathering commitment, investment and technology to provide the best products to our clients.

Our story begins in 2000; when our Chief Executive Officer Marcio Caldeira moved to Santa Fé do Sul/SP to manufacture Soft Roll up Cover. Our first plant was only 300m² long and had a limited structure, where 3 people worked manufacturing 10 Soft Roll up Covers a day and thus selling them. With the increase in demand and successful sales, it was necessary to expand our infrastructure, thus today we are located in a 70000m² constructed area, and we also count on 25.000 Soft Roll up storage hangar. Since the beginning, commitment was the key of our company.

We have looked for efficient, innovative and intelligent solutions, in order to bring security and convenience day by day. Due to investment in infrastructure and technology, improvements in production process, employees’ appreciation and constant engagement with the development of modern products, we have always brought the best to the market.

For us, innovation and surprise is part of the process! The combination of the experience gained along those 20 years, investment in technology, knowledge, and the commitment with aligning convenience, strength and design in each Soft Roll up Cover, resulting increasingly advanced models. Innovation such as snap button closure, trek buttons and the strip model are important upgrades, they are tested by our team, in order to bring our clients the best experience.

There is a need for adaptation to every Soft Roll up Cover model due to several types of pickup trucks; it is a reality in our company, which aims at providing a durable and high quality product, as well as convenience besides being aesthetically harmonious, accordingly the pickup truck design, resulting in a particular kit for each model. The main focus is to offer high level products from the carefully selected raw material and a strict quality control ensuring the strength, safety and durability of the products.

In our team we have specialized professional for each part of the production process, they are skillful and committed with every soft roll up cover they manufacture. In addition, our top notch technologies automatize and provide high precision for details, enriching the design and resulting in a stronger product.

We can proudly say that our story was not easy-peasy, the competition was big in the beginning; therefore we invested in client’s attention, relationships, and attractive cost-benefit for our products. So, we’ve struggled and we’ve been increasingly growing. We’ve built solid relationships over the years, from each part of production to aftermarket, being that our main strength.

We just can’t get enough!